Cristiano Ronaldo’s Presence – A Big Media Boost For Seria A.

21st August, 2018

Even though it was to be expected that the arrival of Cristiano Ronaldo at Juventus was surely going to improve the lot of the Seria A league, the impact felt is surely already somewhat more than expected.

The 33-year-old Cristiano Ronaldo finally made his debut for Juventus in Saturday’s 3-2 win over Chievo, having joined from Real Madrid in a €112million deal in July.

Despite the fact that Ronaldo failed to score in that match, his appearance alone caused a serious spike in the television ratings, with a reported 2.3million viewers making Juve’s victory the fourth-highest total for a Serie A match on Sky Sport Italia.

That exactly is the kind of positives that the player will be bringing to the league and not single-handedly winning the games for Juve.

This much was revealed by Napoli midfielder Allan.

Allan, whose Napoli side won its match 2-1 at Lazio, says he is happy to see a player of Ronaldo’s pedigree in Italy’s top flight and thinks it will be a boost to the competition.

The following is what he had to say further on the issue:

“His arrival in Italy increases the competition’s viewers and gives us one more reason to fight,” he told Lance!.

“Of course, it is important to have the player who has won the award for the best player in the world five times in Italy. It shows the fact that clubs are going back to spending and want to fight for trophies.

“The arrival of Cristiano Ronaldo is very important, he adds a lot of quality to Juventus, but one player cannot win Serie A alone.

“We believe in ourselves, we will do what we have always done and we will try to fight with Juventus.”