7th August, 2018
It is finally official. The long awaited debut for Cristiano Ronaldo at his new club, Juventus F.C. of Turin will be in the game against Chievo on Saturday, August 18.
It gets even better as the game will now be streamed live for free on Facebook by broadcasters Eleven Sports.
The broadcasters will also go on to show at least one match per week on their UK Facebook page as owners of exclusive UK broadcast rights for both Serie A and La Liga this season.
In a recent interview, the Eleven Sports group managing director Danny Menken had this to say:
“By making Facebook our free-to-air partner, we are giving our leading content centre stage projection, opening it up to new and diverse audiences, and confirming again our innovative leadership in the global sports media industry.”
“We want to serve fan communities and develop interaction and engagement around our content, while ensuring we are always accessible and easy to reach.”
“Our unique free-to-air partnership with Facebook helps us to do this as part of our fresh and contemporary approach to distribution.”
Eleven Sports will also make it possible for fans to be able to watch the Valencia against Atletico Madrid match on August 20 as the LaLiga season kicks off and by the following weekend, it will be the turn of Valladolid against Barcelona.
Football is surely taking a different dimension these days as more and more innovations keep creeping into the sport.